9 out of 10 of You Are Going To Fail

(The conversation below is paraphrased)

“You know 9 out of 10 businesses fail, right?” Asked the reporter.

“Yes. I know” said Robert Kiyosaki, the investor, entrepreneur, and author of the Rich Dad Poor Dad series.

“Then how can you advise people to start their own business? It’s so risky.”

“It’s true that 9 out of 10 businesses fail, I’m not denying that, but what I focus on is the 1 out of 10 that makes it out and succeeds.”

“So you’re willing to fail 9 out of 10 times in order to become the 1 out of 10.”

“Yes and I have many times. My first two attempts ended in failure, I was a member of the 9 out of 10 club, but I knew the odds, I knew failure was more likely than success so I didn’t get discouraged. I continued. I failed two times and on my third attempt, I succeeded. I became the 1 out of 10.”


9 out of 10 of you are going to fail. If that scared you and made your heart beat faster, I’m sorry, but you should quit now. You’re not cut out for the grind. Do yourself a favor and go get a safe job. I don’t mean to sound like a dick, but that’s the best life for you.

The rest of you may just have a shot in hell.

But you too need to stop treating life like it’s a one shot kill type deal.

It’s more so a shoot, shoot, shoot, miss, miss, miss, reload, shoot, hit the bulls eye type deal.

You’ll miss more shots than you hit.

But the good news is you just have to hit the bulls eye once. One successful hit will change your life.

Unfortunately, most people fail to recognize this simple fact.

Most people let the events that occurred in quarter one of their life influence the rest of their life. Whereas successful people treat life like a game of basketball, it’s a four quarter game.

All you need is a 8-0 run and you’re back in the game.

Comebacks are always possible, baby.

Although some opportunities do come once in a lifetime, and you should treat everyday like it’s do or die, the reality is it’s never the end all be all.

Tomorrow the sun is going to rise and with it will come new opportunities.

New opportunities that you can exploit for massive profit and success.

But in order to find the opportunity that transforms you into a worldwide sensation, you have to fail constantly and fail forward.

You have to attack a lot of opportunities before you find the one.

You can’t sit on your ass all day, waiting and hoping.

Death will come to you a million times faster than success will come to you if all you do is wait and hope. 

You have to be willing to fail. Fail over and over again. And when you fail, you have to look internally. You can’t look outwards and blame external conditions for your failed attempts. Nah. You have to man the fuck up and tear yourself to shreds.

For instance, my first business failed because I failed.

I was more in love with the idea of being an entrepreneur than actually being an entrepreneur. 

I refused to do the things that I needed to do because I feared discomfort. 

I was acting like the big man on campus, but in reality I was a little pussy.

I refused to make cold calls.

I refused to go to networking events and build friendships.

I refused to put in 16 hour days. 

Sure the market was fucked and the recession was in full effect, but that didn’t cause me to fail. Please. Many businesses succeeded during the recession. Mine failed. Not because of the recession, but because of me.

I was sitting and hoping, instead of doing. That’s why I failed.

By accepting responsibility and realizing where I fucked up, I made sure I didn’t fall victim to the same tendencies my second go around.

That’s what you need to do as well.

Everyone says failure is good because people learn from failure, but that’s bullshit.

Most people don’t learn from failure, they just blame others and transfer the responsibility to someone else because they’re scared to be real with themselves.

Be real with yourself.

Recognize where you fucked up.

The only way to shine in a world full of bad odds is to be real with yourself.

Actually learn from your failures.

If you’re not willing to do that, you’re not willing to be a success.

Unless you want to live life like a bum, the odds are not with you and never will be.

Point. Blank. Period.

I’m not going to sit here and bullshit you.

95% of the world is not willing to fail nine times in order to succeed once. OK I just made that percentage up, but I bet the real percentage is high. Very high.

Majority are only prepared to fail once or twice. That’s it. Wealth, success, and extraordinary living does not come to the people that can only tolerate one or two failures.

If you can’t tolerate being looked at as a failure, say goodbye to massive success.

Say goodbye to living life on your terms.

Say goodbye to riches.

Say goodbye to smoking hot women hanging off your arm.

And say hello…

To waking up to a job you hate.

To a boss that makes your blood pressure rise.

To a life you fucking despise.

You know why majority of the wealth is owned by the 5% of the population?

It’s  because they’re willing to fail more times than you.

They have bigger balls than you.

They don’t give a fuck about what Suzzy from Accounting is going to think if they fail. Nah fuck that. They just care about what their future self is going to think about them if they don’t act on the opportunity before them.

They’re not smarter or better than you, they just play the game better than you.

While you’re sitting around, bullshitting, they’re investing in themselves.

They learn, they apply, and they soar.

You transfer responsibility, get set back, and crumble.

It’s not rocket science, my friend.

Be willing to try and fail.

It’s like the old joke.

A girl comes up to a guy and says, “All guys are assholes.”

The guy states, “Who told you to try them all?”

Funny indeed, but it’s true. In order to find something worth having, you have to go through a lot of shit that is not worth having.

I’m not encouraging anyone to be a slut, but the reality is, if you want to succeed in the long term, you have to be an opportunity slut.

You have to try and fail.

So I take that back, I guess I am encouraging slutty behavior.